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The World’s Most Expensive Cow
UBERABA, Brazil (AP) — Brazil has hundreds of millions of cows, but one in particular is extraordinary. Her massive, snow-white body is watched over by security cameras, a veterinarian and an armed guard.
Worth $4 million, Viatina-19 FIV Mara Movéis is the most expensive cow ever sold at auction, according to Guinness World Records. That’s three times more than the last recordholder’s price. And — at 1,100 kilograms (more than 2,400 pounds) — she’s twice as heavy as an average adult of her breed.
A stockman watches over the Nelore cow known as Viatina-19 at a farm in Uberaba, Minas Gerais state, Brazil, Friday, April 26, 2024 |
Climate scientists agree that people need to consume less beef, the largest agricultural source of greenhouse gasses and a driver of Amazon deforestation. But the cattle industry is a major source of Brazilian economic development and the government is striving to conquer new export markets. The world’s top beef exporter wants everyone, everywhere to eat its beef.
The embodiment of Brazil’s cattle ambitions is Viatina-19, the product of years of efforts to raise meatier cows. The country’s prizewinners are sold at high-stakes auctions — so high that wealthy ranchers share ownership. They extract the eggs and semen from champion animals, create embryos and implant them in surrogate cows that they hope will produce the next magnificent specimens.
A commodities boom in the 2000s turbocharged Brazilian agriculture, especially with a rising China buying soy and beef. Today, agriculture’s influence extends to Brazil’s Congress and the national consciousness. Country music is booming. TV viewers can watch the massive Globo network’s seven-year campaign exalting the sector. The Cow Channel features live auctions. And Brazil, along with the U.S., is at the forefront of cattle genetics; it does more in-vitro fertilizations than any country in the world, said João Henrique Moreira Viana, genetic resources and biotechnology researcher at the government’s agricultural research corporation. Viatina-19 won award after award — including “Miss South America” at the Fort Worth, Texas-based “Champion of the World” competition, a bovine version of Miss Universe where cows and bulls from different countries square off. But at 3 years old she hadn’t yet proven that her egg cells, when fertilized and implanted in a surrogate cow, would reliably produce offspring bearing her champion characteristics, said Pereira, an internet executive who moved into elite cow breeding. He needed “a grand matriarch."
Such cows cost so much that people buy and sell partial ownership, and Pereira’s company Napemo Agriculture paid several million reais (almost $800,000) in a 2022 auction for a 50% stake in Viatina-19. Another rancher kept the other half, so the two would jointly make important decisions and split revenues.
As the auctioneer banged his gavel, the speakers blasted Elvis Presley’s “Suspicious Minds.” For Pereira, a lifelong Elvis fanatic, it was a sign.
For entire article and a 1+ minute video, here
Just the 4 grand-dogs and me.
Pensive Bella |
"Leave me alone" Roxie |
Chloe & Laker |
The super family, friends and Australian rock stars
are all having fun at the river.
Unaware they are missing my stimulating company here!
5 comments:
Jacki, I always love your minimalist collages, just a few pieces, just a few colors, ... This is one of those masterpieces again.
Have a beautiful Sunday!
Happy Sunday and thank You Elenor for always cheering me on. Today , good friend Valerie helped me work on the studio, so at the moment I have more mess than before, part of the process. Have a great week!
I know Im late to respond butt I always take the time toped your blog and I enjoy every part of it 1. Lois Olsen
well, as you can see I am getting blinder and blinder. the print seems to get smaller and smaller, but with a magnifying glass in hand I'm keeping up , somewhat. LHO
Oh, Lois, how lovely to hear from you. You are right, the print is getting smaller, and for me the sounds are getting softer? I am so thankful for you writing and I treasure the memories spent in your beautiful home.. Please take good care.
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