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| "Claudine": acrylic on canvas. |
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Family-Owned Osaka Bookseller Designs Playful Book Covers
If you’ve ever purchased a book in Japan you’re undoubtedly familiar with the phrase kaba otsuke shimashouka? “Would you like a cover?”
The book cover is a free service that booksellers in Japan offer, giving your newly purchased book a thin, dust cover that protects the binding and pages. With a little bit of creativity, one bookseller in Osaka has turned the book cover into a method of attracting new customers into their bookstore.
According to a recent article, The 50-year old family-owned Seiwado Book Store had been struggling to attract new, in-store customers when the 34 grandson of the owner hit on an idea.
Utilizing his art-school design experience and his day-job working at a printing shop, he began making playful, whimsical book covers and accompanying bookmarks that would transform newly purchased books into edible delights like baguettes in a paper bag, or a bubbly cream soda.
Sure enough, the brilliant designs were a hit, both on the company’s Instagram account but also in real life, creating a surge in new customers.
“We have more female customers, and we draw in customers from across the country, from Hokkaido to Okinawa Prefecture,” he said.
Seiwado Book Store is located near Imafuku-Tsurumi Station in Osaka. Here is their exact location.
Straw-necked Ibis
9 comments:
How delightful again to come to your blog, Jacki. One treat after an other, starting with Claudine, your family pics, the great idea of the book covers to the smiles for Monday. Thanks, Jacki!
I agree with Elenor, but also wanted to say the small videos were such a treat as well. Thanks for a great start to our week.
Love the bird videos and photos. Had never heard of Picathanthes.
Thank you Elenor, I always love hearing from you across the globe.
I hope you are having good health and good weather? Today it is perfect here, warm but not hot, clear skies, and WonderWoman just brought groceries. She could bring mud pies and I'd be just as happy!
Thank you Carrol, you are so kind and so many of the smiles come to me from you, you are indeed associate editor of the silly blog.
Thank you, Judy, I always think of you when I do the just because ... I am not at all knowledgeable, but I do try to google to make sure the birds are real, as some look too fantastic to be true?
Your use of red in the face and background.....brilliant! :-)
Thaks John, I got lucky.
Thaks John, I got lucky.
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