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| "Geisha 18": old print, junk mail collage. |
2GN2S
Posters - Japan’s National Pillow Fight Contest
Maybe you haven’t had a good pillow fight in a long time but these posters, created as key visuals for Japan’s National Pillow Fight Contest, are making me want to invite some friends over for a sleepover and start swinging.
Japanese pillow fighting differs from that of the west in that pillows
are thrown, instead of swung. In fact, the Japanese word for pillow
fight is makuranage, which literally means pillow throwing. And
historically they’ve been fought during overnight school field trips,
which is why the standard uniforms are yukata robes that are worn at
ryokan.
The fonts used in each of the kanji are also quite beautiful in that they communicate movement and action by emphasizing the stroke order.
You can get a sense for how the battle plays out in the video below, which was produced in tandem with the posters in 2019.
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