Wednesday, June 14, 2017

Day 1784: International design.

Carly 4, collage, photo & digital

Want music?


Click here for Lisa Ong, Catupiry
then click back on this blog tab or here to listen as you browse, or not?

Sometimes, I like to share amazing artists with you.
Today it's Yoshihiro Yagi. Dentsu art director of this
Japanese award winning advertising campaign.

Fall 2016 (Yamagata Prefecture)

Since 2011 JR East, 
one of Japan’s major passenger railway groups, 
has been running a powerful advertising campaign called  
Get Back, Tohoku. 
In an interview in 2015 Dentsu Director Yoshihiro Yagi
who has been spearheading the campaign, 
explained that the idea was conceived in the wake of the 
2011 Tohoku earthquake and tsunami, the best way 
to support the region was to get people to go there.
Now, the campaign has won Japan’s top tourism poster award.

Winter 2016 (Akita Prefecture)

“There must be something we can do,” Yagi recalls saying. 
This eventually led to the campaign slogan Get Back, Tohoku
The posters, now in their 7th year, have largely remained 
the same in concept and typically feature minimal but 
powerful photos of trains with the slogan in small, bold letters. 
At the bottom of the poster, in small font, it reads ...
“You can’t meet by e-mail. Meet on the rails.”

Since 2016 the campaign the photographs have 
emphasized the geometric properties of the infrastructure 
like bridges and tunnels that support the trains. 
The Winter 2016 photo (above) almost looks like a painting. 
But they’re all real photographs with very little digital retouching. “If you look closely some of the trains are quite dirty,” 
said Yagi, but they were intentionally left that way.
Yagi does stress the difficulty & dangers photographing trains. The photos were all taken during normal operating hours.
 The crew had to camp out in locations for whole days 
taking photos each time a train would pass by.

left: Summer 2017 (Aomori Prefecture) | right: Winter 2016 (Akita Prefecture)

 The campaign has won various international advertising 
awards over the years like the Cannes Lions & One Show awards. 
But this recent series was recognized by 
Japan’s Tourism Poster Contest taking 1st prize of 231entries.

Fall 2016 (Yamagata Prefecture)

Spring 2016 (Iwate Prefecture)

The original English translation of the campaign slogan “Let’s Go, Tohoku,” 
was corrected to reflect the official English translation, which is “Get Back, Tohoku.”

Nice, huh?


Tomorrow's, June 15th class will be mixed media on canvas.
At this post there are 2 seats available, just in case
you are nearby & want to come play with us?


* Judy Todd kindly featured last weeks class in her blog:

A smile for Wednesday ...

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